Privacy Policy
Last Updated: 2026
Lincoln MacKinnon ("we," "us," "our," or "Company") operates the website lincolnmackinnon.com (the "Site"). We are committed to protecting your privacy and ensuring you have a positive experience on our Site.
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the "Site").
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
Information We Collect
We collect information in various ways, including:
- Personal Information: Name, email address, phone number, and postal address when you voluntarily submit contact forms or newsletters.
- Technical Information: IP address, browser type, operating system, referring URLs, and pages visited.
- Cookies: Data stored on your device to remember preferences and track site usage (see Cookie Policy below).
- Usage Data: Information about how you interact with the Site, including clicks, time spent on pages, and links followed.
How We Use Information
We use collected information for the following purposes:
- Providing, maintaining, and improving the Site and user experience.
- Tracking affiliate commissions and conversions from casino and betting site partners.
- Conducting analytics and generating statistics about Site usage and performance.
- Sending marketing communications, newsletters, and promotional material (with your consent).
- Preventing fraud, security breaches, and illegal activities.
- Complying with legal obligations and regulatory requirements.
Cookie Policy
Our Site uses cookies to enhance your browsing experience and track user behavior. Types of cookies include:
- Essential Cookies: Required for Site functionality and security.
- Analytics Cookies: Used to understand how visitors use the Site (e.g., Google Analytics).
- Affiliate Tracking Cookies: Used to track referrals and commissions from casino and betting site partners.
- Marketing Cookies: Used for retargeting and personalized advertising.
Opt-Out Options: You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Note that disabling cookies may affect Site functionality. You may also opt out of analytics tracking through industry opt-out tools.
Third-Party Links
Our Site contains links to casino websites, betting sites, and other affiliate partners. We are not responsible for the privacy practices of these third-party websites. When you click on affiliate links and visit external sites, their respective privacy policies apply. We encourage you to review the privacy policies of any third-party sites before providing personal information.
Your Rights
As an Australian user, you have rights under the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs), including:
- The right to access personal information we hold about you.
- The right to request correction of inaccurate or incomplete personal information.
- The right to opt out of marketing communications.
- The right to lodge a complaint with the Office of the Australian Information Commissioner (OAIC).
For EU/UK Visitors: If you are located in the European Union or United Kingdom, your personal data is protected under the General Data Protection Regulation (GDPR). You have additional rights including the right to be forgotten and data portability.
For US Visitors: If you are located in certain US states (California, Colorado, Virginia, etc.), you may have rights under state privacy laws (CCPA, CPA, VCDPA, etc.). Please contact us to exercise these rights.
Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Analytics and usage data are typically retained for up to 12 months. Affiliate tracking data is retained in accordance with affiliate program agreements. You may request deletion of your personal information by contacting us, subject to legal retention obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or would like to update your information, please contact us:
Email: [email protected]
We will respond to all privacy inquiries within 30 days of receipt in accordance with Australian privacy laws.